Logitech Anywhere
A campaign focused on showing how the Logitech MX Anywhere 3 mouse is a go-anywhere solution for flexible working. The aim was to show the ease of transportation and use across a diverse range of modern and subtly aspirational environments. Linked to this, notions of creativity and modernity.
Master film
Here we see three distinctively different characters using the MX Anywhere 3 in ways native to their occupations and lifestyle. This piece keep the momentum up from the start, bouncing between characters and using the camera in inventive ways to soften the transitions and also emphasise movement.
MX Anywhere 3: Design
Supporting content
Three further, shorter, videos were created, each focusing on one of the characters. Each video was targeted at a specific audience. These videos feature moments absent from the master film as the most efficient way of producing this suite was to film the three supporting films, then engineer them into a master in post.
MX Anywhere 3: Style
MX Anywhere 3: Active