• GamesRadar.com

    Creative lead through the development and launch of Future Publishing’s marquee video games site GamesRadar. I ran the site from San Francisco for five years, along with a large portfolio of video games publications. GamesRadar now boasts around 3.25 million unique visitors per month.

  • Branded YouTube channels

    Leveraging YouTube (the second biggest search engine) has been a key part of the marketing mix for a number of my clients. The highly successful Logitech G and Rebellion channels are the most recent.

  • Blue Microphones audience segmentation

    A significant research and analysis project. The brief was to examine different Blue Microphone consumers, define robust personas and develop out creative strategy to inform a repositioning of the brand’s USB microphone range. The success of this work can clearly be seen across the brand’s marketing today.

 

McLaren and Logitech G Challenge

A yearly tournament celebrating the very best in global sim-racing with McLaren, Logitech G and F1 driver Lando Norris. Open to all, these projects were executed through a series of recorded heats, a significant media and social campaign and a live-streamed final, where the winner was ultimately crowned.

 
 

Logitech MX Keys

A simple treatment making the most of a tight budget and a stellar product review. This piece holds the attention because it’s quick, but also because subconsciously, we all want to see what it says at the end.

 

Virgin Holidays

An iPad app project that created an enhanced digital magazine product focused on the diversity and excitement of Virgin’s vacation packages. The client was keen on experimentation and the final product featured a number of interactive elements that added layers of gamification to the user experience.