For all versions of you
A fully integrated global campaign for the Logitech Combo Touch iPad keyboard. The work included creative strategy, creative and execution across video, social, livestream, media and influencer. Brilliant freestyle rapper Harry Mack was the hero influencer and performed a fully improvised rap about the product, subsequently used in further creative.
Master film
To illustrate how the product unlocked and enabled ‘all versions of you’ the creative mixed live action and animation. The result is a hyper-real world showing all facets of life being supported by the Logitech Combo Touch.
A supporting cast of influencers amplified the messages authentically to a diverse audience
To provide reach, a squad of mid-level influencers were used to show how the product enhanced their day-to-day lives. They used the Combo Touch during their jobs and their creative pastimes, showing how the product blurs the line between work and play.
A further activation of nano-influencers delivered deep engagement, using the close relationship between grass-roots talent and their fans to change minds on an emotive issue like switching brand loyalty.
A paid media campaign further amplified the messaging across endemic partnerships, display, TikTok, YouTube, and Meta.
So good, it demanded a sequel
A year later, a second hero film refreshed the campaign. This film used the same creative platform (proving how deeply the original creative insight had resonated with the audience.) and used motion-controlled robot technology to bring to life the “All Versions of You” concept.
What a success
168 million impressions
23.6 million engagements
229,000 clicks achieved
45x more followers on Instagram