Logitech G
A global powerhouse in the world of innovative computer peripherals. Logitech G are focused on gaming, pushing the boundaries of performance and exploring the possibilities of play.
Goal
Logitech G wanted to create a truly inclusive global e-sports event focused on the global passion for racing sims.
Solution
G Challenge: A partnership with McLaren and yearly tournament celebrating the very best in global sim-racing with McLaren, Logitech G and participation from F1 driver Lando Norris. Running yearly from 2019 to 2022, the events were open to all and were executed through a series of recorded heats, a significant media and social campaign and a live-streamed final, where the winner was crowned.
Results
With over 100k entrants across four divisions (North America, Latin America, Europe and Asia Pacific) and over 10k hours of entertainment watched across Twitch, YouTube and social, G Challenge continues to be a massively successful event in the global e-sports calendar.