Rebellion
Rebellion are one of the world’s most successful independent video games studios. They produce the Sniper Elite series, Evil Genius and Zombie Army alongside books, comics, TV, film, board games.
Goal
Rebellion wanted to grow a dedicated community to support its business growth, promote the brand and keep their fans engaged and entertained around all things Rebellion.
Solution
A fully managed YouTube channel with a calendar of compelling editorialised content. Speaking to different audiences at different moments in their journey, content worked to reward the deeply engaged with detailed how-tos and deep-dives, as well as welcoming new viewers with entertaining talent-led play sessions.
Results
The channel has shown continuous yearly growth across all KPIs and currently stands at over 60k subscribers.