Extreme Networks
Extreme Networks are a networking company based in San Jose, California. They design, develop, and manufacture wired and wireless network infrastructure equipment and software.
Goal
Extreme Networks wanted a new way to educate and excite their global teams, as well as connecting with and inspiring a new generation of technologists.
Solution
The result was ‘Extreme Academy’, a free-to-view suite of video content, leveraging the expertise and passion of the global teams. By having human faces front-and-centre, walking viewers through often complex ideas, was a leap forward from previous Extreme Networks content. Delivered in a more conversational and relatable way, the videos encouraged understanding, as well as introducing a global team to key team members.
Results
The content programme was enormously successful. It was extremely well received by the global teams, with time spent and participation on Extreme Networks’ internal platform doubling. Due to the success of the project it was further augmented by a longer-form live stream format.