Logitech Ergonomics
A campaign focused on Logitech’s ergonomic products. The focus here was to show the comfort and ease of use of the product suite and create a strong relationship with ideas around wellness and relaxation. The hands are the star, moving from passion centre to ‘work’ in a way that emphasises the organic product design.
Supporting content
Further video edits focused on one specific pastime and aligned the enjoyment and relaxation of the activity with the pleasure of using the product suite. Match-cutting moments were defined at storyboard stage to emphasise this connection.
Logitech Ergonomics: Horticulture
Logitech Ergonomics: Yoga
Logitech Ergonomics: Art