Keep Playing

A high level brand campaign focused on reinforcing Logitech G’s reach into all aspects of gaming culture, while also moving the brand closer to mainstream culture. The master film won Best Individual Video at the CMA Awards 2022.

Keep playing pillar films

The campaign was extended across Logitech G’s four audience pillars: G Series, Wheels, Pro and Color Collection.

Logitech G Keep playing: G Series pillar

Logitech G Keep playing: Wheels pillar

Logitech G Keep playing: Pro pillar

Logitech G Keep playing: Color Collection pillar

Supporting content

Keep playing was supported by a huge number of creative assets across media and social. Each pillar had its own suite of video and static creative, while the master film was produced in all best-practice formats and localised for eight different territories.

Facebook completion rate doubled

Increased by 100% (from 16.6% to 33.37%)

Massive reach

112 million impressions worldwide

Logitech G's best performing campaign on TikTok!

0.69% CTR up to 3.71% CTR